"Would you like a chutney Squishee?"

Twentieth-Century Fox is taking product placement in movies to a whole new place -- off the screen. In support of "The Simpsons" movie, they've negotiated with 7-11 to rebrand about a dozen 7-11 stores -- into "Kwik-E-Marts," the convenience store that's most convenient to Homer and his family. In addition to the signage change, the stores will sell products created on the show: Duff Beer, KrustyO's and Squishees. It's like the "Tron" episode, where Homer is transported into another world -- one of three dimensions. Now the show is nudging itself into our world.