Friday, July 04, 2008

Is He Worth It?

If you haven't already heard, big fat idiot Rush Limbaugh signed a multi-year $400 million contract to continue spewing lies and vitriol over the public airwaves. And I will defend to the death (or perhaps to the point of mild discomfort) his right to do so. I'm a pretty big fan of the First Amendment.

But the bigger question is, is he worth it? I suppose if any broadcaster is, Rush is. Why? It's not just because he delivers an average of 20 million listeners a day. It's because of who those listeners are: dittoheads. That's Rush's term for his hard core fans. The ones who say "ditto" to everything that springs from his insubstantial, OxyContin-coated lips. If you were an advertiser, wouldn't you want to reach an audience that refuses to think for itself, preferring instead to defer to the mighty voice on the radio? Wouldn't they be the kind of folks who will blindly follow all the pronouncements coming from the speaker -- including the commercials?

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