On the release day for iPhone (something I was coveting but have now decided I can do without -- I have a phone, I have an iPod, all I'm missing is the mobile Net access, and with my vision being what it is these days, the chances I could actually use the iPhone for that purpose without the assistance of a scanning electron microscope are far slimmer than Apple's sleek new toy), Salon has a piece on how people deal with coveting.
Money quote: "What do I do when I want something that I know I don't need? I'll often go to the store and put it in my cart and push it around for 10 minutes. At the end of that time, I realize that I've "owned" it and I ask myself if I still want it and if my life has changed because of it. Often, the answer to both questions is "No." The item finds its home on the store shelf and I go home with one less thing."